The summer season slows things down a bit. We take turns in going on a holiday, and managers and directors are not always available either. Fortunately, things keep rolling forward nonetheless. We are active on Facebook and Twitter, but also think about a promotional event and a plan to find more points of sale. There is a lot of brain-work going on, but luckily we get lots of pointers from the people around us.
In addition, we dive further into the digital world. We learn the difference between an ebook and an epub and we do some research on how we can publish these through various channels. (Hint: this is a complicated and lengthy process.) Tangible products are fun, but digital books are gaining more and more importance nowadays. We are getting very excited by the idea that we will finally be able to offer a digital version of the Skopje City Walk. All over the world!